Lavanya MohanWhat I Learned When I Tried To Buy An Animal Print Blouse OnlineOne of my favourite lockdown pastimes has been to scroll endlessly through e-commerce sites. I don’t actually shop most of the time — what…Jul 31, 2020Jul 31, 2020
Lavanya MohanHere’s How Loyalty Will Define Retail ExperiencesIt’s five times more expensive to acquire a new customer than to retain an existing one. So how does a retailer, at an age when the…Jul 17, 2019Jul 17, 2019
Lavanya MohanWhy Renting Could Be The Best Thing That Happened To RetailAbout ten days ago, Sapna Maheshwari wrote in the New York Times about the rental boom. The point of ownership, she writes, is not to own…Jun 18, 20192Jun 18, 20192
Lavanya MohanThe Future of Luxury? Personalization!In November 2018, Management Consulting Group Bain released the 17th edition of their annual luxury study. Among the many findings that…May 22, 20192May 22, 20192
Lavanya MohaninThe StartupWhat Does It Take To Build A Successful Online Brand?In early 2017, Sézane, the Parisian Chic fashion brand, dropped a new line of jeans on their site. All the pieces in the collection, an…May 14, 2019May 14, 2019
Lavanya MohanCan Data Solve The Environment’s Fashion Problem?There’s no skirting the terrible environmental costs that fashion has incurred over the last couple of decades. The fashion industry…Apr 22, 20192Apr 22, 20192
Lavanya MohanHere’s What Fashion Brands Must Consider Before Selling On AmazonIf you’re a new brand, would you sell your product on Amazon?Apr 18, 20191Apr 18, 20191