The point of this rant is to vent a little to Christians who are also business owners.

I’m desperate and frustrated, yet encouraged at the same time. I’m pursuing the success of my business in a godly way and I know there are others who have been where I am. Perhaps someone can offer a tip or an insight to shorten my long journey or maybe make it easier.

Right up front I’d like to establish that we are of kindred spirit- even if it means making myself a little vulnerable.

Uncomfortably vulnerable.

I also realize that I will appear…

It’s easy to see the importance of including videos in your marketing toolbox. What’s not so easy is deciding who to hire. Should you go with someone in-house to save money, engage a freelancer to get that special look, or reach out to an ultra-reliable production company?

The short answer is all of the above.

Chances are that your marketing media projects will be best served by an assortment of creative service providers. The available budget and the crticial needs of the production you’re overseeing will vary and so too will your resource needs. There will be times when a…

Virtual reality (VR) video enables viewers to interact with a three-dimensional image or environment as if it were real life. 360-degree technology takes viewers on an adventure that makes marketing stories more memorable than ever!

THE MORE THINGS CHANGE…

The tech to create VR video has been around for a long time- probably since the beginning of digital video. These immersive videos are created by a multiple cameras or a single omnidirectional 360 degree video camera. Several videos are recorded at the same time but the resulting footage is stitched into a single video. …

A Video Producer isn’t just for music videos and feature films anymore. On Facebook alone hundreds of million hours of videos are watched every day and video ads make up 35% of total online ad spending. Marketing stories appeal to viewers of all ages and interests as shown by 65% of C-Level executives visiting a vendor’s website after watching a video.

As video becomes a regular part of the marketing toolset a new role to become familiar with is that of the Marketing Video Producer. …

Thanks to social media platforms with billions of daily active users our voices can reach hundreds and potentially millions of people around the world for little or nothing. How exciting! But what in the world do we say with our new found powers of reach and influence?

It’s perfectly understandable to clench up at the idea of going LIVE- and to be perfectly honest, some people are more suited for this than others. The anxiety of speaking in front of a camera or a live audience is not unlike the paralyzing fear of public speaking and the route to overcome…

Live Action Video, Motion Graphics or Animation- Which Format is the BEST for your marketing story? Unsurprisingly- each style requires a different production process and results in a significantly different visual result. But IS THERE a good reason to go with motion graphics over live action for your marketing story?

WHICH FORMAT IS THE MOST COST EFFICIENT?

In case you’re wondering- one presentation style is not necessarily less expensive than another; there are low-budget and high end approaches for everything. …

For many of us, Animated Characters take us to some very happy places. Whether it was video games, Saturday morning cartoons or our favorite animated films that got us started- animated heroes are all the proof we need that there is magic in the world.

The association between pleasant childhood memories and animated characters works remarkably well when used to tell marketing stories. Animated marketing videos embedded on a website boost visit times by an average of 2 minutes and help increase sales by 20% on average. …

The secret behind all GREAT animation is a collection of rules known as the 12 Principles of Animation!

There’s a very good reason why all things associated with animation brings Disney to mind. The Twelve Basic Principles of Animation were introduced by Disney animators Ollie Johnston and Frank Thomas in their 1981 classic The Illusion of Life. Several other wonderful books have been authored on the subject, this seminal work is considered THE animation Bible by students all over the world.

Though published in the 80’s their work is based on principles artists had begun using way back in…

Video marketing has been on the rise for years but viewers are more frustrated and more guarded than ever. As consumers it’s second nature to know when a commercial seems like it can’t be fully trusted. Maybe something’s ‘off’ about the tone of the messaging or imagery. Or maybe the overall approach lacks credibility. Whatever it is, something stops us from wanting to inspect the claims of the brand any further. But when it’s our turn to storytell, what kind of marketing play-book do we consult? Is our way of telling marketing stories any better?

There are lots of…

Kinetic Text, better known as Kinetic Typography, is a style of motion graphics animation that features letterforms as the main characters. Letters, words and sentences dance on and off screen in rhythm to spell out a message or tell a story. This unique presentation category can be seen in commercials, sports channel openers, movie credits and how-to videos.

I dubbed my creative services business Kinetic Text to convey that the presentations we bring to life through animation are alive in both the sense of motion and in their literary sense.

My VISION

At one time VIDEO was something only created for…

Law Jackson

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