Design thinking seeks to break free from traditional and rigid task-orientated approaches to doing business. It encourages collaboration among teams, the pooling of knowledge, and creates the space to experiment with new ways of working. …

Previously, I spilled some thoughts on the future of voice and its impact on design (read it here). Now, I’d like to highlight two opportunities worth exploring in this domain. 1. Voice Marketing We all know SEO, SEA, banners, pop-ups, and smart UX designs are trying to create awareness and nudge people toward…

I’d like to share a few thoughts about what is going to have an incredible impact on design in these coming five years. I’m referring to conversational design. …

In recent years, marketing started establishing ‘personas’ that should help understand the consumer’s point of view (POV). Although this is done out of good intentions, it often seems that creating a persona is an art and goal in itself. …

Afew weeks ago, I finished several workshops where we aimed to design a new value proposition for one of our clients. During these sessions, there was a discussion about what a value proposition stands for. Again, a lot is written about this, but, honestly, it’s often overcomplex. Here are three…

Innovation is hyped. Everyone does it or wants to do it. And yes, in this fast-paced environment it is almost a necessity. At the same time, (almost) every organization believes they need to develop breakthrough ideas to stay competitive. They’re great on paper but also incredibly uncertain. Most organizations don’t…

Recent talks with several founders confirmed my discovery that business founders tend to focus too much on the product while neglecting three drivers that are essential for the growth of their business: the company mission and values, marketing, and crisp success criteria. 1. Know What Your Company Stands For It is imperative to have a clear understanding…

When redesigning a customer journey, organizations feel the urge to search for extraordinary ideas. Leading researchers found that you can already improve the experience a lot by integrating principles of behavioral science. These principles are easy to adopt and, at the same time, are a low-cost route. …