PinnedLawrence LandeloosIdeas that Shape a Delightful Customer ExperienceDuring the ING Makeathon in 2019, I had the opportunity to share my thoughts on how organizations can shape a delightful customer…Nov 12, 2021Nov 12, 2021
Lawrence LandeloosHow Can Design Thinking Transform the Quality of Your Service?Design thinking seeks to break free from traditional and rigid task-orientated approaches to doing business. It encourages collaboration…Nov 12, 2021Nov 12, 2021
Lawrence LandeloosinBootcampTwo Voice Opportunities Worth ExploringPreviously, I spilled some thoughts on the future of voice and its impact on design (read it here). Now, I’d like to highlight two…Nov 12, 2021Nov 12, 2021
Lawrence LandeloosThe Future of Voice and How It Impacts DesignI’d like to share a few thoughts about what is going to have an incredible impact on design in these coming five years. I’m referring to…Nov 12, 2021Nov 12, 2021
Lawrence LandeloosGain Proper Customer Insights Using this POV MapIn recent years, marketing started establishing ‘personas’ that should help understand the consumer’s point of view (POV). Although this is…Nov 12, 2021Nov 12, 2021
Lawrence LandeloosThe 3 key questions needed to articulate your value propositionA few weeks ago I finished several workshops where we aimed to design a new value proposition for one of our clients. During these…Dec 5, 2018Dec 5, 2018
Lawrence LandeloosWhy breakthrough innovation is not the only wayInnovation is a buzzword. Everyone does it or wants to do it. And yes, in this fast-paced environment, it is almost a necessity. At the…Dec 5, 2018Dec 5, 2018
Lawrence LandeloosWhy focussing on your product is not enoughRecent talks with a few top entrepreneurs have confirmed my discovery that business founders tend to focus too much on the product while…Dec 5, 2018Dec 5, 2018
Lawrence Landeloos3 principles from behavioral psychology to optimize your CEXWhen thinking about redesigning the customer journey, organizations often feel the need to search for BIG ideas. This is the way to go…Dec 5, 2018Dec 5, 2018