Lawrence Olivier

A key aspect of Product Design is understanding the business value behind every decision. Data informs everything we do, user research checks our assumptions, and we measure our success through business and engagement metrics.

Product Designers are the caretakers of the foundation upon which the business depends. Discrepancies between what your brand is promising and what your Product delivers are, ultimately, what will cause you to fail. This means that it is of utmost importance that your Product Design team works closely with, and un…

A product designer will design the solution, until the problem changes.