The best website in the world

The best website in the world works for the user, not the owner. Whether the user is on a smartphone or a TV screen, the best website in the world adapts to give the best experience. This goes much further than column widths and basic responsive design. The best website in the world knows that needs are different in different situations and utilises smart technology to give the best solution for that given situation.

The best website in the world has beautiful typefaces and an optimal reading length, line-height, and font-size. Type has extremely high legibility and fonts are paired to perfectly compliment each other. Typography is beautiful not only in appearance, but semantically too. The best website in the world is still the best website in the world when using Safari’s Reader, or when articles are read later in Pocket. Why? Because the best website in the world has great content at its core.

Copy is incredibly well written and is perfect for its user base. If it’s not incredibly well written and perfect for its user base, the authors of the best website in the world keep it in the draft folder. The best authors know that content is king.

The best website in the world uses an intuitive UI that gives users a deeper interactive experience without compromising the content. On the best website in the world you will find human inspired motion that gives the user an almost subconscious understanding of how it’s used. It has feature sets that appear and disappear depending on browsing activity and user habits. It is smart and intuitive.

The best website in the world is not made of a set of pages. It is a carefully considered design system that is solution focused and built for growth. The designers of this website do not start design until they understand the content and context, the vision and the goals. Their designs give users the best possible experience, derived from a clear understanding of the content. The designers of the best website in the world won’t do it any other way.

The creators of the best websites in the world live in all of us, but somewhere along the way purpose can get diluted and process can become overcomplicated. People can lose sight of their original goals.

Remember when MySpace destroyed the Internet?

Always create for your users. Nobody else matters.