It’s always difficult to compose a killer email inviting your private beta prospects to try the product. You need a real killer short pitch to grab their attention and create that eagerness to jump on to a quick exploratory call.

Here is one such winning pitch we used for App Virality recently.

If the prospect is already registered to get notified of release

Hello [Name],

I am Laxman, co-founder of App Virality — Growth Hacking Toolkit for Mobile Apps.

Some time ago you subscribed to get notified when App Virality goes online. That day has come!

Today, we are very pleased to announce our solution goes to private beta. You’ve been selected to be one of our first users.

I personally would like to show you the demo of the product and possible use cases for your [app name].

Please let us know if you’ve a minute to jump on to a call. You can reply to this email or contact me directly.

Thanks in Advance.

Thanks,
Laxman
Co-Founder | App Virality
+91-996XX29471 | +1-847-XXX-2366
Lax@appvirality.com
“Growth Hacking Toolkit For Mobile Apps”
Your mobile growth guide — http://www.appvirality.com/blog/

Sometimes it just works to send email directly to CEO/CTO/CMO of the company, again here is our template

Hi [Name],

Hope you’re doing great.

We are working on a startup called App Virality — Growth Hacking Toolkit for Mobile Apps, that helps companies grow their mobile app downloads organically.

I request you to connect us with the head of growth at [company name], if possible. They might want to take a look at our solution.

Thanks in advance.

Thanks,
Laxman

We got some cool responses. Here is one such response we got from the CEO of company that raised $25 Million in their series B

Laxman,

Thanks for reaching out. We would love to chat — with a pitch like that most people would :-)

Copying in [Mr. ABC] and [Mr. XYZ]. Pls connect with them for a first chat this week. I am on the road this week, back next, and would like to connect then as round 2. Where are you based?

Best

CEO

Takeaways

1. Try to keep the pitch as short as possible, prospect should be able to read and reply from a mobile device on the go.
2. Don’t try to explain the solution in email itself