PinnedLayerWhy Disney entrusted Mickey and Friends to an indie studioCast your mind back to the beginning of the ’90s. The console wars are in full swing, with Nintendo’s moustached plumber and Sega’s…Nov 7, 2022Nov 7, 2022
LayerDiablo IV: A Masterclass in branded video game collaborationsThe release of Diablo IV was impossible to miss, even if you were never a fan of Blizzard’s action RPG dungeon-crawler series. Brand…Jul 6, 2023Jul 6, 2023
LayerMonopoly Magic: How Scopely turned a beloved IP into one of the biggest mobile games of the yearThere is no escaping Monopoly. This is a board game that’s so world-renowned it’s now a mainstay of international culture. There are so…Jun 5, 2023Jun 5, 2023
Layer45% of gamers wish more of their favourite TV and films were adapted into gamesDeloitte has released its 2023 Digital Media Trends report, revealing that younger generations are spending more time socialising in video…May 11, 2023May 11, 2023
LayerRovio, Microsoft buys Activision: The mobile market consolidation is in full swingOkay, so maybe it shouldn’t come as too much of a surprise that Savvy Games Group, wholly owned by Saudi Arabia’s Public Investment Fund…May 3, 2023May 3, 2023
LayerVideo games and the transmedia revolutionThe Last of Us is widely regarded as one of the greatest video game series ever created. As a flagship IP for PlayStation, the first game…Apr 5, 2023Apr 5, 2023
LayerTo build or not to build? That is the Roblox questionIf you’re interested in entering the metaverse, Roblox seems to be the easiest way in for most brands. All you need is an idea, the money…Mar 23, 2023Mar 23, 2023
LayerEA Sports makes a $600 million bid for the Premier League — will it pay off?EA Sports, the publisher best known for its FIFA, NHL and Madden games, ended its licensing partnership with FIFA last year. This left…Mar 1, 2023Mar 1, 2023
LayerWhat can the success of HBO’s The Last of Us teach us about IP adaptions?The Last of Us, an action-adventure game released on the PS3 in 2013, is widely regarded as having one of the best narratives ever written…Feb 3, 2023Feb 3, 2023