Sharing Your CSR Story with Internal & External Stakeholders

Lean on Data

Choose Fact Over Politics

Align to Values

Diversify Your Content

  • Social media, depending on the platform, will be great for quick bursts of information and visuals. Tweets should consist of images, quotes and statistics/data. Facebook and LinkedIn posts can get a little more text heavy, but should still mostly support or tell a quick, digestible story. In all cases, social media can and should rely heavily on visual support through images and video. Where applicable, use hashtags to grow your opportunity of being seen. (NOTE: Social media is fast-paced, which means it’s a great medium for quick updates. Unfortunately, moving too quickly can mean mistakes. Be sure your communications receive the right amount of vetting.)
  • Blogs will provide great real estate for imagery in addition to telling a more detailed story. There is room for everything from leaderships’ quotes, data, audio or visual media and anything else you can dream up. These typically remain relevant longer than social posts, but they sometimes consist only of your existing audience. Consider publishing the content from company blogs onto an executive’s LinkedIn page for greater traction.
  • Press releases can do wonders for building interest and explaining impact to those who may not yet know you or your brand. Be sure to find one or two interesting angles that a writer or syndicate will be interested in picking up or featuring in a story.

About Liz Bardetti:

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