Matterport Pro2 3D Camera All-In-One Virtual Tour System
Times, they are a-changing’, or so the saying went. And changing fast. Only a few years ago people bought their homes in the usual way. They found a real estate agent, looked at some properties, chose one, and completed the deal. Time had to be devoted to the lengthy process of driving to the various properties for sale during the hours allowed to view the property, then walking through while trying to imagine how it will look when the buyer’s stuff is there instead of the current owners. Or space.
Would things fit? What if the colors were a little different?
Today, with 3D technology, the real estate agent and the customer can view dozens of properties in three dimensions, measure the floor space, or change up the color scheme all while sitting in front of a laptop screen.
Or in front of a large screen TV. For example, the Matterport Pro2 3D camera takes high-resolution pictures and supports 4K technology. (4K means 4000 pixels across, which is about four times as many as the last generation high definition players.) With this technology, the agent can create impressive 3D walk-throughs of houses and apartments to show the potential buyer before driving out to look inside. It’s a giant step up from a puny real estate brochure with a few pictures. And it translates into less time wasted driving out to properties that weren’t going to please the customer.
Add to that the advantage of being able to provide 3D walk-throughs to anyone anywhere on earth before they move to the local area, and the agent has just magnified his or her customer base by an order of magnitude.
Virtual Reality Estate
3D technology must be compatible with Cardboard, Gear, Daydream, and other VR devices.VR technology is the next big thing in entertainment. The next generation of home buyers won’t just be impressed by it; they’ll demand it. An agent who can’t keep up with technology will forfeit the confidence of potential customers.
But customer base issues aside, a 3D show is a much more effective sales tool than a folder full of pictures. It allows the customer to see everything from every angle and to confidently apply measurements and color schemes in ways that no walk-through with strained imagination can ever do. The buyer feels he or she is there, with all senses engaged, putting the right property in touch with the buyer’s deepest desires in a home. That is how houses are sold.
Thoughtful customers will want to see dozens of properties and keep photographic reminders of what each place they are considering. This technology prints sharp, bright, and detailed pictures as well. Even the photo portfolio will look better.
Taking the Measure
Being able to measure out any and all dimensions accurately is immensely helpful when the customer is considering where furniture will go and how it will fit. But this also finds application in creating floor plans, an essential element of commercial real estate. When planning a move, it is imperative that the change occurs as smoothly and seamlessly as possible. Time is money, and any delay runs the risk of going over budget.
3D technology allows for detailed floor planning even while the previous tenant is still in the building. It can help discover obstacles and impediments that may not have been obvious from simple photographs, including avenues of access and lines of sight. The potential savings from lost time and delays are huge.
Through harnessing the power and innovation of 3D technology, a real estate agent can escort potential clients to real places, make them feel like they are there, and show what can happen with a little virtual alteration and experimentation. The agent can guarantee that the measurements will be accurate and the transition process will be as smooth as humanly possible. And all without leaving the office.
The time to set up a model is measured in hours, not days and the agent can be assured of working 3D models usually within 24 hours of ordering them. What could be easier?