Lars C. L. LarsenROAS Is Dead. Long Live PROASROAS is the Internet Explorer of marketing KPIs. A shitty default that we have been using for far too long simply because it is a default…Sep 28, 2019Sep 28, 2019
Lars C. L. LarseninAdNudgingHow To Track New Customer Acquisition in Google Analytics With ShopifyFor any business, the value of a customer extends beyond the immediate dollar value of their purchase. Rather, the value of a customer is…Feb 6, 20192Feb 6, 20192
Lars C. L. LarseninAdNudgingExplore Your Google Shopping Feed With Feed ManagerAt AdNudging.com we spend a lot of time thinking about how to optimise and automate various AdWords related processes and work flows. To…Jul 23, 2018Jul 23, 2018
Lars C. L. LarseninAdNudgingGoogle Shopping Product Reviews Feed GeneratorShopify provides a useful free app for collecting product reviews from customers. The reviews are SEO-friendly, but not particularly SEM…Mar 20, 20181Mar 20, 20181
Lars C. L. LarseninAdNudgingAdWords Product Update Notification DashboardWhether you work for an agency or in-house, keeping AdWords Search campaigns up to date with the latest product updates on your website can…Oct 24, 2017Oct 24, 2017
Lars C. L. LarseninAdNudging5 Excel Macros to Improve Your AdWords WorflowMacros provide a great way to automate common operations when working with AdWords in Excel. Below are 5 macros that I use on an almost…Jun 24, 2017Jun 24, 2017
Lars C. L. LarseninAdNudgingCentralising Account Level Scripts with Manager Account (MCC) Scripts in AdWordsAdWords Manager Accounts are indispensable when it comes to managing multiple client accounts. This is particularly true if you frequently…Feb 7, 2017Feb 7, 2017
Lars C. L. LarsenHow I Helped a Startup more than 5x Their Traffic OvernightWhenever you hear anyone talk about ‘growth hacks,’ just mentally translate it in your mind into ‘bullshit’. Paul GrahamOct 31, 2016Oct 31, 2016
Lars C. L. LarseninAdNudging(Semi) Automating A/B Testing with Google Sheets and SupermetricsA key tenet of digital marketing is testing. Indeed, in many respects digital marketing (when done right) is one giant, ongoing experiment…Oct 25, 2016Oct 25, 2016
Lars C. L. LarseninAdNudgingMaking the Case for an AdWords AuditFor many SMEs, hiring a digital marketing agency to manage their AdWords account(s) can be prohibitively expensive. As a result, many SMEs…Oct 11, 2016Oct 11, 2016
