How I Helped a Startup more than 5x Their Traffic Overnight
Whenever you hear anyone talk about ‘growth hacks,’ just mentally translate it in your mind into ‘bullshit’. Paul Graham
With the above quote in mind, let’s avoid the BS and explore the practical details of how I helped Vollo, an up-and-coming travel aggregator from Croatia, dramatically increase their traffic & revenue overnight.
Relevance @ Scale
As a startup with limited financial resources to spend on marketing, Vollo’s main concern was breaking even on their AdWords investment. At the same time they were, like all startups, interested in growth. I was therefore acutely aware of the need to deliver relevance at scale if their AdWords investment was to pay off.
Fortunately for me, I was able to leverage Vollo’s excellent technical setup, which made my job a lot easier. Working together with Vollo’s tech team, we were able to generate a list of all possible route combinations offered by Vollo’s partners. The result was a structured data set containing over 15k unique routes, together with price information for each route.