Boost Your Bank Balance with Measuring NPS
Ever wondered how to make your cash register sing a happier tune by peeking into your customers’ minds?
Let’s talk about this secret sauce called the Net Promoter Score, or NPS for the cool kids.
So, what’s this NPS wizardry?
Imagine asking your customers how likely they are to rave about your brand to their mates or colleagues.
They score their likelihood on a scale from zero (as in, “I’d rather eat socks!”) to ten (“Absolutely, I’m your biggest fan!”).
Based on these scores, folks are sorted into three camps:
- The Promoters (9–10 scores) — These are your cheerleaders, spreading the good word and coming back for more.
- The Passives (7–8 scores) — They’re pretty okay with you. Not singing from the rooftops, but not plotting your downfall either.
- The Detractors (0–6 scores) — These are the naysayers ready to rain on your parade with negative chit-chat.
To figure out your NPS, subtract the percentage of Detractors from the rate of Promoters.
If everyone’s a Promoter, you’re hitting a perfect 100.
If it’s Detractor City, welcome to -100.
A positive score means you’re doing all right, and if you’re cruising at +50, pop the champagne because you’re killing it.
Why bother?
NPS is like a compass pointing toward customer happiness across various industries.
It’s a nifty way to zero in on what needs fixing and get what makes your customers tick.
Guess what?
Next time, we’re diving into the fabulous world of chatbots and their role in the NPS game.
That’s right — those chatty assistants aren’t just for weather updates and telling jokes.
I’ll show you how to harness their power to run NPS surveys smoother than a slick sales pitch.
And the cherry on top?
We’re talking strategies to turn those scores into serious cash flow.
Stay tuned because it’s going to be a game-changer.
I’m Laszlo Csomor, a marketing veteran with 30+ years of experience.
A storyteller at heart, a marketer by trade, and a lifetime learner of too many things.
