Google Has Quietly Dropped Ban on Personally Identifiable Web Tracking

If you really care about your privacy it’s time to ditch Google. I did sometime ago and am doing just fine without it.

Julia Angwin, Writing for ProPublica

But this summer, Google quietly erased that last privacy line in the sand — literally crossing out the lines in its privacy policy that promised to keep the two pots of data separate by default. In its place, Google substituted new language that says browsing habits “may be” combined with what the company learns from the use Gmail and other tools.
The practical result of the change is that the DoubleClick ads that follow people around on the web may now be customized to them based on the keywords they used in their Gmail. It also means that Google could now, if it wished to, build a complete portrait of a user by name, based on everything they write in email, every website they visit and the searches they conduct.
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