Red Onion
2 min readJan 6, 2022

Client & Case:

UBS is the world’s largest wealth management firm, providing comprehensive financial services to top-caliber, ultra-high-net-worth clients all around the world. UBS came to us in 2015 with a clear mission — to help them build stronger relationships with their female clients. The idea was to achieve this via a bespoke event platform that would provide a space for community building, an annual gathering where UBS clients from across the globe could come together, make new connections, and hear from a selection of inspiring speakers.

Specialized and customer oriented red onion strategy:

  • Kick-off workshop: applied the principles of design thinking to brainstorm the concept, branding, and program ideas. The Outcome was a road map for moving forward and a name for the new, flagship event series.
  • For the event: in-depth research into themes, topics and potential speakers; handling of contract negotiations with speakers; venue research; Curation of the entertainment program.
  • At the event: provided on-site operational support to keep everything running smoothly.


INSPIRATION & NETWORKING for the company, from leaders to employees as well as the companies’ clients

CONTINUITY: The event series has continued to be held annually in Europe, Asia, and the Middle East, and the success of this collaboration led to a long and fruitful relationship between red onion and UBS.

COMMUNICATIONS: A lasting impact on the communications strategy of UBS as a whole.



Red Onion

Consultancy for what’s ahead.