Lea Berthelot – Medium

Lea Berthelot

Lea Berthelot

How we built a multichannel optimisation algorithm for marketing campaigns

Aiden, our AI-powered marketing analyst, tackles the challenge of analysing thousands of optimisation combinations across the 5 biggest ad…

6 min readFeb 20, 2019

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How we built a multichannel optimisation algorithm for marketing campaigns

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Lea Berthelot
in
The Startup

What can we expect for the future of marketing analytics?

It’s time to ditch your Marketing Dashboards.

5 min readOct 25, 2018

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What can we expect for the future of marketing analytics?

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Lea Berthelot
in
aiden.ai

5 trends shaping the future of app marketing

The Boston Consulting Group conducted an interview, asking what consumers would give up instead of their smartphones. The results were…

4 min readOct 25, 2018

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5 trends shaping the future of app marketing

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Lea Berthelot
in
aiden.ai

Want to be the Hero of your Marketing Team? Embrace AI.

Look at any major business conference and there is bound to be a session focused around AI, if not two — or ten. If the conference is…

4 min readMar 3, 2018

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Want to be the Hero of your Marketing Team? Embrace AI.

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Lea Berthelot
in
aiden.ai

Buzzwords, Jargon & Legit Tech…

Do You Know What The AI Terms You Use Actually Mean?

4 min readFeb 22, 2018

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Buzzwords, Jargon & Legit Tech…

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Lea Berthelot
in
aiden.ai

Rapid growth, consumer adoption and what can we expect from AI in 2018?

There are an unprecedented number of start-ups poised to launch new products in 2018 and the year is likely to see more innovation than any…

4 min readJan 25, 2018

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Rapid growth, consumer adoption and what can we expect from AI in 2018?

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Lea Berthelot
in
aiden.ai

Investment, Gaining Traction and Landing Your First Client: 5 Questions answered by London AI…

The “AI winter” is now over. Recent technological advances are creating a huge opportunity for startups and investments in the domain are…

4 min readJan 3, 2018

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Investment, Gaining Traction and Landing Your First Client: 5 Questions answered by London AI…

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Lea Berthelot

We Announced Something BIG today at TechCrunch Disrupt in Berlin!

We were honored to be speaking at TechCrunch Disrupt in Berlin today! We made our first debut of Aiden back in 2016 at TechCrunch Disrupt…

2 min readDec 5, 2017

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We Announced Something BIG today at TechCrunch Disrupt in Berlin!

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Lea Berthelot
in
aiden.ai

Get to know us better!

Subscribe to our AI newsletter to find out our latest musings on technical topics such as natural language processing and machine learning…

1 min readSep 14, 2017

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Lea Berthelot
in
aiden.ai

Join us on September 20th for an evening of drinks, discussion and networking

We are thrilled to announce our first event, AI — Engineering The Future of Business coming up on September 20th.

3 min readSep 14, 2017

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Join us on September 20th for an evening of drinks, discussion and networking

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Lea Berthelot

Lea Berthelot

Product Marketing Manager @Aiden.ai, building the first AI-powered marketing analyst- #AI #Marketing #Analytics

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