Here’s How to Keep 301 Redirects from Ruining Your SEO

Posted by LoganRayThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 7 minutes] Every SEO knows 301 redirects are necessary from time to time. But are they affecting your other optimization efforts by slowing down page load time? Or are they sending bots on a wild goose chase? How many 301s are out there that you don’t need anymore?Before I jump into this list, let me take you back to where this started: I was in a development meeting for one of our clients. This meeting had nothing to do with SEO. But, as usual, the discussion quickly sparked a few SEO considerations. This client, a manufacturer of home goods, is particularly sensitive about the load time of their site, and rightfully so. They’ve got a lot of hi-resolution imagery on their site; therefore, every possible measure to 

http://bit.ly/25IjNbF

Like what you read? Give Kelly Clarkson's a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.