And then the story repeats again, and again, and again. When we had about 140,000 sign ups, we calculated that for each initial user, we had acquired an additional 480 through the referral program.
How SpringSled got 150,000 users in 4 weeks

Your k-factor is only 0.87. If you tweak the funnel you might even reach true virality where it would be above 1.0.

Right now 15% of sign ups refer. If you can get that up to anything above 17.24% (all things remain equal) you could achieve true virality and never need to market again.

Love the post, though! Definitely keen to give Untorch a go.

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