
Mobile Marketing Makeover
THINKING OUT LOUD
As I’ve mentioned, part of my job involves sourcing stock photos. This one, the minute I saw it went into my “saved” list. The story that I was telling myself about this guy had to do with getting away from it all, embracing stillness, going deep within oneself, etc.
But, looking closer, I realized he’s got two screens going on … at the top of some lookout/deck thing he’s sitting on.
I thought I wouldn’t be able to write what I wanted about this photo in the way I originally intended because this dude was so not embracing the neo-Luddite way of life.
Then, after my last post about promoting our customers and clients wellness in the sky, it hit me … Maybe we figure out a way to use tracking tech and location-based marketing for good?
So, if you normally collect your customer’s info and they’re signed up for your push alerts and offers, what if, when they were someplace that was identified as a resort/vacation/holiday/getaway spot, instead of offering them a discount or using urgency tactics to compel them to plug in, you instead sent a message telling them to have a great time and to know you were thinking of them/there if they needed anything?
For the guy in this picture, he could get an SMS that told him something interesting about the location he was in and then added a link to a shop, cafe, or some other place that mentioned, “There’s nothing better than getting away from it all but when you’re ready to reconnect, don’t miss the (enter item or product) at (enter name/location of place). Give it a try with this discount code we’ve arranged and enjoy the rest of your trip!” The discount code would be something you set up with the local vendors in advance.
Doing this would be one way to keep you front of mind with your customers and clients (because, at some point, even I admit we need to accept that attention is a rapidly decreasing commodity these days). It would also help you show that you actually DO care about them and aren’t always looking for a sale. Instead, you’re trying to find ways to ADD value to their lives — even if that means they’re not buying something from you.
