Spelling it Out
A few years ago, I came across this picture. There are two reasons why I’m writing about it now.
- I didn’t know pineapples grow on the ground
- This sign tells me what I am looking at even when I can’t see all there is to see.
In business, are you spelling out for your customers what, exactly, you can do to help them? Do the people you hope to sell to and/or work with know — at a glance — exactly what they can expect when they partner with you?
I know personally, especially in Sweden, the concept of “better ideas for better results” in the areas of digital marketing and business development has been something very difficult for people to grasp …. until they meet me. ;)
When I think about how to fix that, I think about this image and realize spelling it out doesn’t just help me find new clients and collaborators, it helps me crystalize my own understandings as well.
All that from a picture of a pineapple. Kinda cool, huh?