I’ve read a lot of content about growth these last few years and I would have loved to stumble upon a list that gather the must reads. In fact, there are so many great articles and videos out there that it can be quite misleading. People who start often ask me about what they should read. Although, there is no specific framework, here is my most relevant answer: Whether you are trying to learn more about startups or to sharpen your growth hacking skills, you should definitely check the following resources.

I am going to keep this page as short as possible. If you want to really understand all the little things about growth, you should learn from the bests and from no others. Then, execution is the most critical element that will define your success and that is why you should execute more than 80% of your time. As I said earlier there is a lot of content and it is really easy to spend most of your days learning. Believe me, this is a terrible mistake I once did: you learn way more and way faster by executing and not by reading blog posts. That being said, let’s get started. …


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Emailing is definitely a powerful channel to make users come back to your app. Most people check their emails on a daily basis and lots of experiments can be found to take advantage of this behavior. But, can we use emailing as a weapon to reach potential users faster? If so, what are the tricks and the tools to make it happen?

The answer is yes. This tactic is called cold emailing. I will first show you how I managed to get a 42% click rate (which is HUGE) for one of my cold emailing experiment.


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About this Experiment

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The idea is to activate our new email subscribers by onboarding them through a series of emails. When a user subscribes to your service (or in my case, to my blog), they might not know where to start. …

About

Julien Le Coupanec

Writing about Growth Hacking, Vue & Frontend development. Formerly @_TheFamily.

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