ECO identification — How it works?

2 min readAug 27, 2022


Imagine you have an exact figure of how much it costs to display a particular spot on your network of LED screens. Even before the spot is displayed, you will have an energy report that you can consult with your customer, graphic designer or salesperson. How does it work?

Photo by Zishan khan on Unsplash

Each of your spots is displayed on a screen made up of a certain number of LEDs. The luminance of the screen, the resolution, the power consumption per square meter are the basic features that enter into the final price. Since the LED screen is made up of physical diodes and not backlights and liquid crystals as is the case with LCD screens, the consumption of the screen is directly proportional to the luminance of each pixel.

ECO Identification is a process where your content is analyzed frame by frame, pixel by pixel and using matrices the percentages of luminance of each pixel and their elemental colors RED, GREEN and BLUE are calculated. It’s a painstaking process and over 100 different LED clusters from multiple manufacturers were needed to accurately assemble it. The base matrices are calculated and configured to calculate as accurately as possible how much electricity your spot will consume over a set amount of time.

Photo by Łukasz Nieścioruk on Unsplash

Another factor is the luminance of the screen itself. Every operator knows that the luminance of outdoor screens must be set to comply with the rules of the road, not to overly illuminate passers-by and, conversely, to shine sufficiently on sunny days. This factor is also included in the ECO identification. For precise GPS positioning, the luminance at the specific hours when the spot is displayed is calculated.

Report preview via LEDeCO2 application

ECO identification is the process of accurately calculating the energy footprint of a spot display. As an operator, you will be able to have an overview of the costs before they are ever incurred. And this can make your company a leader despite unfavourable energy price developments.
Give it a try. There’s a free trial version for everyone.

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We are an organisation tasked with reducing emissions from the operation of LED screens. We care about how we will live on Earth in a hundered years.