LED Image optimisation — Can I save the environment?

2 min readAug 27, 2022


Of course, you can save costs on already finished and delivered campaign documents for your LED surfaces. Based on years of experience and research, we have developed a platform that not only identifies your materials but can also save you money.

How does the whole process work? The simple answer: on the basis of physics and the psychological perception of light by the human eye. LEDeCO₂ is an algorithm that evaluates and corrects the difference between too bright and too dark pixels of an advertising spot to a result that can save up to 10% of the display energy (depending on the ratio of bright areas). In a still image this is done pixel by pixel, but in a video each frame is disassembled into pixels, optimized and reassembled, preserving the audio track. And it’s done completely automatically, with the push of a button.

Report before Eco Optimisation

Of course there is an Eco Identification report before and after optimization so you can determine how much you have saved on your entire LED Fleet.

Report after LEDeCO₂ optimisation

As you can see in the example, in the test network of screens we have in Slovakia we have saved several tens of EUR on optimization. But a few tens of EUR is a few hundred kilograms of CO₂.

And when you do that with every spot you show, you will find that you have saved our Earth tons of carbon dioxide and ultimately your costs by hundreds or even thousands of money a year.

More info at https://ledeco2.org

You can try free trial version.




We are an organisation tasked with reducing emissions from the operation of LED screens. We care about how we will live on Earth in a hundered years.