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…upply happy on any marketplace, because once they leave, the customer is likely to leave with them. Alternatively, if you are able to curate high quality supply and prove that to the customer, you may be able to salvage their business. The only way to do that is to consistently provide them excellent matches and a phenomenal customer experience. The upside of a commoditized marketplace is that one-off transactions means that a customer isn’t l…

… their reputation on the platform, the more opportunities they will unlock as they gain new skills. The switching costs are much higher for them to start over and build that reputation again on another platform. Every testimonial from a node on the network whether it’s a restaurant operator or another Pro improves their standing. That pro or restaurant operator has their own network and reputation that it imputes with a positive rating or review. As a rider, the identities of other riders who rated the rider are inconsequential to me.

…vested too much time into building up their identity there. The switching costs are extremely high. Successfully building a marketplace on top of an existing professional network has long-lasting rewards such as lower cost of acquisition, higher frequency of transactions and decreased churn.