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10 Things We have Learnt About Working with Influencers in 2018

Earlier this year we delivered a project that involved working closely with influencers. It was a great project and we learnt many things along the way, mainly that none of us will ever be as cool as any of them…! But also some useful things to keep in mind for working with influencers in 2018.

  1. Becoming an influencer is the new ‘winning X Factor’. Everyone and their dog (literally) now wants to be the next big YouTube and Instagram star and we can see why. Influencers such as Zoella charge around £10,000 per Instagram post, gulp. The rise in people defining themselves as social media influencers is phenomenal, meaning the amount of people to choose from is overwhelming and it is much harder to determine which influencer is right for you. …

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Quite a punchy headline but it’s the painful reality for many organisations. If your business is led by product /project / program / BA teams, who’s currency is ‘requirements’ and who’s success is defined by ‘delivery’ metrics, then you cannot be realising the true potential growth for your organisation...

Who should be reading this blog? Businesses of all sizes, anyone looking to launch or grow products and services, anyone interested in digital transformation and product management.

Firstly, it’s worth clarifying, what do we mean by requirements? For the purposes of this blog we simply mean the process of asking stakeholders what they want in a product, service or feature, the creation of a ‘list of requirements’ on the back of this and the direct execution of these requirements to the product. …

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Remember the Ludovico Technique scene in Stanley Kubrick’s A Clockwork Orange where Alex is forced to watch violent images over and over? That’s Facebook. We are passively consuming horrific news, meaningless ads, ill informed opinion presented as fact, or any number of things that make us feel uncomfortable, are ‘unhealthy’ for us or make us feel worthless… all just by opening the app and mindlessly scrolling.

We are all addicted to Facebook and it’s not our fault. The entire experience has been designed and continually tweaked to make us come back for more. It creates fear of missing out and also simultaneously a sense of dread at the world around us. …



Founder and Managing Director of Skull Mountain.

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