Thanks to a great product and an even greater team, you’re successful in your country. Your company is growing. Your clients are posting positive reviews about your products. Your employees are engaged and happy. What’s next? If you’re thinking of expanding overseas, wonderful! But be prepared for a bumpy ride.

Selling products to an international market can be touch-and-go. How much localization is the sweet spot? How best to replicate marketing successes in foreign markets? Which website builder will really enable your web presence to be multilingual?

These are difficult questions that don’t have any silver bullet answers. But if…

Lee Bob Black

writer and editor

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