Lee GrunnellConnect Four (or Why Law Firms and Advertising are a Winning Combination)I joined my first law firm, as head of business development, in 2006.Aug 5, 2022Aug 5, 2022
Lee GrunnellI’ll be Your Mirror (or What you Should Know if you’re Thinking About Joining an Agency)Back in April I pressed send on the tweet above. The responses showed what a generous place Twitter generally, and marketing’s corner of…Aug 1, 2022Aug 1, 2022
Lee GrunnellI See You Baby, Shaking That SaaS (or Why Marketing Exceptionalism is Never a Good Thing)If you’ve spent any time in the world of professional services, you’ll know it suffers from a kind of marketing exceptionalism; a belief…May 26, 2022May 26, 2022
Lee GrunnellHead Lines (or why Flexible Working in Law Firms isn’t Really about Flexible Working)As part of their recently announced flexible working policy, the law firm Stephenson Harwood has given people the option to work from home…May 11, 2022May 11, 2022
Lee GrunnellThe Hokey Cokey (or Why Who’s Out Matters as Much as Who’s In)I recently wrote a piece called On Bananas (or Why Professional Services isn’t as Different as You Think). It took the core of Byron…Apr 7, 2022Apr 7, 2022
Lee GrunnellBriefer EncountersAll the way back in 2019 (I never said I was prolific) I wrote something about briefs from outside the advertising world.Mar 22, 2022Mar 22, 2022
Lee GrunnellOn Bananas (or Why Professional Services isn’t as Different as You Think)When Byron Sharp published How Brands Grow all the way back in 2010 (although I, like many others, didn’t pick it up until much later), he…Feb 7, 20222Feb 7, 20222
Lee GrunnellIt’s (kind of) the most wonderful time of the yearJanuary is when most law firm marketers (in fact, most marketers in any industry) start putting budgets and marketing plans together for…Jan 26, 2022Jan 26, 2022
Lee GrunnellIt would be funny if it weren’t so dangerousI know I shouldn’t. Every fibre of my being is telling me to stop. But I can’t help it. It’s almost a compulsion. I have to do it. I need…Jul 1, 2019Jul 1, 2019
Lee GrunnellMade to measure: Efficiency vs. effectiveness in professional servicesWe love a fight in marketing. We’re constantly pitching different concepts & ideals in opposition, hoping to pronounce one dead & the…Jul 1, 2019Jul 1, 2019
