leemaschmeyerWhy Design Trumps AdvertisingA few years ago, I ran into an old friend whose advertising career had taken off. I complimented his campaigns. He complimented my firm’s…May 13, 20161May 13, 20161
leemaschmeyerOvercoming organizational inertia to get the CX ball rollingThere’s little debate that customer experience (CX) is the new growth engine for businesses. In fact, an astounding 97 percent of senior…Apr 13, 2016Apr 13, 2016