Lee McIvor

a soul…he product had been created, or of generating any design imperatives in advance of engineering. And when, 25 years ago, I proposed that such a thing was possible, HCI professionals unanimously reacted with imperious, incredulous rectitude, “How can you know what users want?” They denied outright that such a feat was even possible, let alone desirable. I had many lengthy discussions, debates, and heated arguments with educated men and women on this point, and I never converted a soul.