Not invented here
The potential of ideas and approaches from other areas is tremendous. Still only very few organisations apply cross-industry innovation strategies in any kind of structured way. The ‘not invented here syndrome’ actually holds people back from using ideas, concepts and approaches from other domaine. Don’t copy/paste, but copy/adapt/paste.
The future of our economy is in cross-industry innovation. Different sectors can inspire each other in finding old solutions for new problems. We need to discover those best practices in other industries and should adapt them to our needs to create next practices.
Cross-industry innovation by Ramon Vullings & Marc Heleven
the model behind it: concept (ask: why) — combine (ask: what if) — create (to make it fit your situation, ask: how?)
The art of questioning
1. Someone else has solved your problem
2. Inspiring industries & smart sectors
3. WWxD? (What Would x Do?)
4. Your business challenger: when you do what you always did, you will get what you always got.
5. The power of the unexpected; inspiration can come from everything, if not, look again.
6. Remix your industry: do something totally different than others.
To a new mindset by Lut Wyers
Sharing = connecting
You have to connect with people, products, companies to be visible. And tell your story!
We need a new mindset to get new results. Because how we look at things influences the way we think. Why is everything changing so fast in Silicon Valley? It’s all about the mindset of the people who live and work there.
How can we grow from a fixed mindset to a flexible mindset? You can learn to think more flexible.
1. Where do you want to go in the future? Choose your goal and live that way.
2. Failure is not the opposite of success, it is part of success.
3. Take small steps (so you fall not so hard)
4. Invest to learn to think more and better
Think yellow. It’s a really wild idea. Maybe not realistic, crazy. Ideas for the future. But maybe this idea is realizable on a different level.
Blue ideas: normal ideas, easy to implement. Short term.
Red ideas: original ideas, more on the long term.
5. always start with the ‘why’
The Golden Circle of Common vs. Inspired Marketing and Leadership from Simon Sinek.
The Why is the key. This mindset sets apart the general marketing messages we have been conditioned to see for decades. We’re so used to “What, How, Why” messaging that we can easily see through cliché and unoriginal marketing. Just take a look at most commercials on TV: you’ll probably agree, they are usually lame. Then there are other commercials that are entertaining, but are far removed from any sales objectives because they are confusing and often inappropriate and irrelevant.
Don’t fall into the trap of working from the outside in.
Author: Patricia Huion, educational entrepreneur and coordinator of LEEN (Liminality & Educational Entrepreneurship)
Our webpage: l33n.eu
The LEEN project is funded by the ERASMUS+ (Agreement No. : 2015–1-BEO2-KA2O1-O12334).