Lee OddenTools of the Trade: B2B Influencer Marketing Tech and PlatformsA hot topic for every marketer today is working with influencers. But how do you find the right influencers? How do you manage those…Oct 11, 20181Oct 11, 20181
Lee OddenWhat You Need to Know About Influencers and B2B MarketingHow would you define an influencer? More people are asking this question than you might think. Is influence self proclaimed? Is it earned…Jul 20, 20181Jul 20, 20181
Lee OddenShould You? Social Media for the CMOExplosive growth of social networks has attracted considerable attention to CXO use of social media.Aug 18, 2017Aug 18, 2017
Lee OddenInspiring Quotes to Supercharge Your MarketingGood marketing programs involve strategy, goals, target audience, tactics and measurement. Great marketing programs often include a special…Aug 10, 2017Aug 10, 2017
Lee OddenHow to Create Scalable, Quality Content and Better Customer ExperienceImagine this. A woman walks into a retail store and looks around, not finding what she’s there for. She approaches a sales associate and…May 23, 2017May 23, 2017