You’re Doing It All Wrong — Why Your Website Isn’t Generating the Traffic Your Business Desperately Needs

Not all website traffic is the same.

After all, it takes more than a hit counter and ad impression data to achieve success as an online business owner. If site visitors are not interested in the products or services offered, the statistics are worthless. Use the following ways to increase the quality of traffic to your website. You will attract real leads and clients instead of meaningless hits. Doing a little work ahead of time will significantly pay off in the end.

Provide Valuable Content

One of the best ways to increase the quality of traffic to your website is through content marketing, but not with just any related material. Content is still king, but it must be relevant to the product offered, and it should provide professional solutions to those in need. Countless people search the Internet every day for answers and solutions, and competition is fierce. Businesses with professional websites that provide product or service-related answers are companies that ultimately succeed.

Use Search Engine Optimization

When producing or selecting content for your website, bear in mind that search engine optimization is key. Your site will not be indexed if it does not contain the correct percentages of keywords and keyword phrases, and they have to be strategically placed. The content should not be stuffed with keywords either. Meta crawlers classify keyword-stuffed articles as spam. As a result, they are drastically penalized — if they are ever indexed at all. When trying to increase quality traffic to your website, keep in mind that it must be indexed on the first page and as close to the top as possible. If it is not at or near the top of the listing, it will be overlooked by countless people. Skimp when it comes to website content, and all other traffic increasing methods and tactics will not work.

Utilize Social Networking Sites

Free advertising should sound appealing, but many businesses do not take advantage of social networking opportunities. When looking for ways to increase the quality of traffic to your website, you should be using social networking sites and techniques. Although Facebook, Twitter and other social sites are often used for amusement, they are also exceptional marketing tools for business owners that want to increase the quality of website traffic. They provide a fantastic way to connect to leads and clients on a personal level. They have been known to greatly increase the quality of traffic to all types of businesses.

Apply Video Marketing Techniques

It is said that a picture is worth a thousand words, but videos are worth thousands more. When seeking ways to increase the quality of traffic to your website, implement video marketing methods instead of just adding text, contextual links and eye-catching graphics. Give new leads and clients a video tour of your facility and/or operation, and demonstrate your products and/or services in a professional manner. They will gain a better understanding of what you have to offer, and they will feel a closer connection to you and your company. When exhibited on YouTube, the quality of website traffic will significantly increase.

Start a Blog

To some entrepreneurs, the word “blogging” has negative connotations. Some consider it amateurish and second-rate, but it is a marketing technique that is used by hobbyists and professionals alike. It is also one of the best ways to increase the quality of traffic to your business website. Those in search of relevant information, products and/or services can find what they want by high-quality, search-engine-optimized blog content. In addition to publishing your business posts in a conversational tone, invite industry-related professionals to submit entries to help increase quality traffic. They will gain unprecedented, much appreciated online exposure in return.

Final Thoughts

Social networking can greatly extend far beyond Facebook, Twitter, LinkedIn, StumbleUpon and similar sites. Take a look around. These days many more social networking opportunities exist. When paired with discoverable website content, professional marketing techniques and services can mean the difference between the success and failure of your business.

Contact us today to find out how we can help you generate more traffic to your website. Your business needs it. Your employees depend on it.