Forgotten Marketing Strategies — Insights from a Marketing Consultant

Legacy Business Partners
3 min readJan 2, 2024

Are you struggling to make your marketing efforts stand out in the noisy digital landscape? Well, you’re not alone. In today’s video, we’re going to address one of the most common pain points in marketing — forgotten marketing strategies.

Marketing is a dynamic field, constantly evolving with new trends and technologies. But in the pursuit of the latest trends, we often forget about time-tested strategies that can still deliver impressive results. The problem lies in overlooking these proven methods, which could potentially revolutionize your marketing game.

So, let’s dive right into it. One forgotten marketing strategy that can have a significant impact on your success is Direct Mail Marketing.

Direct Mail Marketing may seem outdated in the age of digital media, but it’s a hidden gem waiting to be rediscovered. With everyone focused on email marketing, your physical direct mail piece is more likely to grab your audience’s attention. It offers a personal touch that’s often missing in our digital interactions.

Solution: To implement this strategy effectively, identify your target audience and create compelling, personalized direct mail pieces. Include special offers or discounts to incentivize responses. With proper tracking and analytics, you can measure the success of your direct mail campaigns and adjust your strategy accordingly.

Now, let’s move on to another often-forgotten gem — Networking Events. In our digital age, we tend to underestimate the power of face-to-face interactions.

Solution: Attend industry-specific networking events to connect with potential clients and partners. Prepare a concise elevator pitch and carry your business cards. Follow up with the contacts you make at these events to build meaningful relationships.

Another overlooked strategy is Word-of-Mouth Marketing.

Solution: Encourage satisfied customers to spread the word about your business. Offer referral incentives or create a referral program. Positive word-of-mouth can significantly boost your brand’s reputation.

One more forgotten strategy is Cold Calling. Yes, it’s challenging, but when done right, it can yield fantastic results.

Solution: Research your prospects thoroughly, personalize your pitch, and focus on providing value. Remember, it’s not about making a sale on the first call but building a relationship that can lead to conversions down the line.

Now, you might be wondering, “How do I implement all these strategies effectively?” It’s essential to have a well-rounded marketing plan that combines both traditional and digital approaches. Don’t neglect the power of content marketing, social media, and SEO alongside these forgotten gems.

In conclusion, don’t let these forgotten marketing strategies remain buried in the past. Revive them, adapt them to your current business needs, and watch your marketing efforts flourish. Success in marketing is not about following trends blindly but about finding the right mix of strategies that work for your unique business.

Remember, marketing is a journey, not a destination. Stay motivated and keep experimenting to discover what works best for you.

Now, if you found this video helpful, don’t forget to subscribe for more valuable insights like this. Leave your questions and suggest topics you’d like to see in the comments below. Let’s continue this marketing conversation and help each other succeed in this ever-evolving digital landscape.