Base5 Case Study

The Birth of a Toronto Tech Startup

Lehel Babos
Mar 12, 2015 · 7 min read

An Introduction

The Brand

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Some notes from the day
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Early logo concepts
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Some more logo concepts, a few iterations in.
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The Final Base5 Technologies Corporate Logo
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Quick snapshot of our home page in mobile view.. Shoutout to Balraj Chana on Dribbble for the quick and simple mobile mock up template.

The Site

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The Blog

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Our main blog roll at a few different Viewport sizes.

I wanted to make sure that the blog was not just aesthetically pleasing, but functional as well (ie: not just an afterthought on an existing site). I wanted it to be something visitors would actually want to read.

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