B2B business decision makers are on Facebook—a lot. In fact, the median amount of time spent on Facebook by business decision makers each day is 74% higher than other people on the platform. Business decision makers don’t just use Facebook more often, they also engage with a wide variety of content. 40% of the users surveyed said that they use it to message their co-workers. This means that B2B marketers have an opportunity to reach decision makers throughout the day.
Business decision makers are likely to have more friends than the average Facebook user. In fact, they are 40% more likely to have more than 200 friends. This group builds bigger networks on Facebook and engages more deeply on the platform than the average user.