
Cheddar Brings Haystack TV the Best in Business News
Cheddar and Haystack TV Partner to Bring the Best in Business News to Cord Cutters
July 27, 2017, NEW YORK and REDWOOD CITY- Cheddar, the Leading Post Cable Network, is bringing the top business and technology news to Haystack TV’s personalized news platform. As of today, full Cheddar interviews and segments are available on all Haystack TV enabled devices, including Apple TV, Android TV, Chromecast and Amazon Fire TV.
“Haystack TV is the best at curating relevant content for their audience. The UI is fantastic. I’ll spend hours just watching news stories,” said Cheddar CEO Jon Steinberg. “Everything I want is there, both local and national headline news. You’ll see a CBS News local clip, then Cheddar, then another national segment. We are excited to offer Cheddar segments on Haystack and extend our reach even further.”
Haystack TV stitches together a personalized headline news channel that features stories on various trending topics through a mix of artificial intelligence, big data technologies and editorial curation. It also allows users to deep dive into specific content verticals including current events, science and technology, and business news.
“Cheddar is a leading innovator when it comes to producing quality news coverage about businesses and technologies that are having a transformative impact on our lives,” said Daniel Barreto, Haystack TV CEO. “We’re excited to offer this premium content to our users while helping Cheddar expand their reach on OTT platforms.”
With a focus on the most innovative products, technologies, and services transforming our lives, Cheddar content on Haystack TV offers a fresh take on business, tech, media, and culture. Recent guests include former vice presidential candidate Sen. Tim Kaine, two-time NBA Champion Andre Iguodala, Tory Burch, Neil DeGrasse Tyson, Rep. Marcy Kaptur, Sir Martin Sorrell, Time Inc. CEO Rich Battista and more.
About Cheddar
Cheddar is a live Post-Cable Network focused on covering the most innovative products, technologies, and services transforming our lives. The network covers this news through the lens of the companies and executives driving these changes. Cheddar broadcasts from Post 10 on the trading floor of the New York Stock Exchange and the glass corner of the Flatiron Building inside the Sprint store. It is available on Sling TV, Amazon, Twitter, Pluto TV, 60% of smart TVs in the U.S., Vimeo and Facebook. The company was founded by Jon Steinberg, President and Chief Operating Officer of BuzzFeed from 2010 to 2014. Its investors include Lightspeed Venture Partners, Comcast Ventures, Amazon, AT&T, Ribbit Capital, The New York Stock Exchange, Raine Ventures, Altice USA, and Homebrew.
About Haystack TV
Haystack TV is an award-winning personalized video news service that radically improves how TV news is consumed and distributed on mobile and over-the-top (OTT) platforms. After turning on Haystack TV each day, users see a mix of the top news of the day and stories tuned to their specific interests based on their viewing habits, preferred publishers, and favorite topics. The platform features content from national and local news broadcasters and newer online creators, and the videos are presented in a way that allows for an optimal lean-back viewing experience. Haystack TV was recently nominated by Google for the “2017 Google Play Awards” in the “Best TV Experience” category and is the highest rated news app on Apple TV. The company has received the backing of Stanford University and the National Association of Broadcasters among other investors.
