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Benjamin Leibham
Benjamin Leibham

Benjamin Leibham

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Benjamin Leibham
Benjamin Leibham
Dec 16, 2015 · 1 min read

Pitch

< Video Pitch >

Product Idea: Build-A-Grams

Benjamin Leibham
Benjamin Leibham
Dec 3, 2015 · 6 min read

Evaluation

- Market Survey -

As I thought about how I wanted to go about surveying people for this assignment, I wanted to be able to survey both adults and kids, to get very different perspectives on my ideas. The perfect opportunity to do this came back home at Thanksgiving…

4 responses
Benjamin Leibham
Benjamin Leibham
Nov 12, 2015 · 4 min read

Structure

Substitute

Product in mind: Annie’s Organic Granola Bars

  1. Chocolate Chip Granola Ball
  2. Full meal-replacement granola bar
  3. Packaging to market to older kids, not as much of a little kid feel
5 responses
Benjamin Leibham
Benjamin Leibham
Oct 29, 2015 · 6 min read

Blue Sky

<My General Ideas>

Before hosting my idea generation session, I wanted to sketch up a few ideas that my team came up with during our brainstorming session in class to show my participants. I tried to select a very wide variety of ideas, in order to show my participants that…

3 responses
Benjamin Leibham
Benjamin Leibham
Oct 15, 2015 · 5 min read

Research

Interviews

I felt that the people I chose to interview would be vital to how much useful information would come from the interviews. My sub-theme for snacking is pregame sports snacking, so ideally, I would interview a few kids who play sports and a few parents whose children…

3 responses