Structure

Substitute

Product in mind: Annie’s Organic Granola Bars

1. Chocolate Chip Granola Ball
2. Full meal-replacement granola bar
3. Packaging to market to older kids, not as much of a little kid feel
4. Fun colored dyed granola bars
5. Fruit snack bars
6. Granola bars and packaging in animal shapes
7. Pretzel bars
8. Minty granola bars
9. Flat, sheet-like granola bars
10. Vegetable granola bars

Combine

Product in mind: Annie’s Fruit Snacks

1. Fruit snack jump rope
2. Fruit snack cookies
3. 3-D Printing fruit snack gun
4. Fruit covered in fruit snack material
5. Spicy fruit snacks
6. Fruit snack stickers
7. Fruit snack chips
8. Fruit snacks that grow when you put them in juice
9. Hard fruit snack straws
10. Fruit snack jewelry

Fruit snacks that grow when you put them in juice

Adapt

Product in mind: Annie’s Graham Crackers

1. Air-tight packaging so they don’t go stale
2. Hydrophobic graham crackers so they don’t get soggy or ruined
3. Perforate them into fun-shaped or build-able pieces
4. Printing on the graham crackers
5. Graham cracker books
6. Lincoln log graham crackers
7. Graham crackers with bits of fruit infused
8. Graham cracker sticks (like pretzel sticks)
9. Graham cracker plates and bowls
10. Pre-crushed graham cracker pieces

Graham Cracker Lincoln Logs

Magnify/Modify

Product in mind: Goldfish crackers

1. Make them huge!
2. Make them grow when heated
3. Make the interior of the snack more solid so they doesn’t crush as easily
4. Make them hydrophobic so they can be played with in liquids
5. Make them smaller
6. Change the type of cheese so it isn’t messy and crumbly
7. Create more portable packaging that won’t be crushed
8. Create bigger packaging

Put to Other Use

Product in mind: Pretzels

1. Pretzel drumsticks
2. Pretzel pens
3. Pretzel Lincoln logs
4. Pretzel jewelry
5. Pretzel hula hoop
6. Absorbent sponges made from pretzel
7. Pretzel poker chips
8. Edible pretzel action figures
9. Small, flat pretzel flying disks
10. Pretzel glasses

Eliminate

Product in mind: potato chips

1. Just package pre-cut potatoes that the consumer can bake into chips
2. Make them salt or seasoning free that the consumer can salt to taste
3. Create resealable packaging for the chips
4. Sell giant potato chips that the consumer breaks into pieces
5. Microwavable potato chips

Reverse/Rearrange

Product in mind: Chocolate chip cookies

1. Chocolate chip cookies without chocolate chips covered in chocolate (an inside out cookie)
2. All the chocolate chips in one small area inside the cookie
3. Selling milk and cookies as a package
4. Cookies that taste better burnt
5. Cookies that are “baked” by being cooled

Table Based Tool

For my table based tool, I used morphological analysis. I chose this because I liked the idea on combining several snack ideas to form something new that I likely wouldn’t have been able to think of. The snack I chose to use the tool on were pretzels. I chose pretzels because I found they were the easiest snack to come up with new ideas for in the SCAMPER section above.

My 3 best ideas from the morphological analysis table are:

Bread-Covered Nuts

Popcorn Cereal

Cereal Cookies

10 Best Ideas So Far!

Drum roll please…

Fruit Snack 3-D Printing Gun

Self Heating Cookie

Granola Balls

Selfie PopTart

Popcorn Cereal

#SnackSelfieApp

Graham Cracker Lincoln Logs

Design Your Snack App

Flying Pretzel Disk