Leif Abraham
Partner at Prehype. Co-Founder Pay with a Tweet (aquired by HanseVentures) German. www.MadeWithTheInternet.com
Online Advertising: Don’t optimize for cost
Why a cheap cost per acquisition is not always good marketing
Collaboration vs. Committees
Don’t get confused
A collaborative process is great. A flat structure that is not directed from the top down can reveal a lot of smart ideas from people that normally would not have the chance to speak up. It also helps ideas to flourish as ownership of ideas is treated loosely and everyone can contribute to make it better. But often…
Looking good vs. doing the right thing
Most people care more about looking good and harmony than doing the right thing. The fewer friction a day has, the better the day is. But friction is…