Forbes 30 Under 30: A Mirage of Meritocracy

Leigh McKiernon
13 min readMay 16, 2023

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The world sat up and took notice when Hari Harapan, a local man with dreams as big as the Petronas Twin Towers, shook the foundations of the capitalist pantheon. Rising from the bustling, vibrant streets of Kuala Lumpur this unflinching maverick and aspiring entrepreneur dared to question one of the most coveted pedestals of entrepreneurial accomplishment: the Forbes 30 Under 30 list.

In a revelation that echoed through the gleaming towers of Marina Bay in Singapore, bounced off the sprawling industrial complexes of Jakarta, and reverberated through the tech-savvy corridors of Bangalore, Harapan brazenly declared that the coveted Forbes 30 Under 30 list might not be the beacon of meritocracy it’s often touted to be.

He dared to expose what he perceives as the ugly underbelly of the 30 Under 30 list, suggesting it is little more than a high-stakes “pay for play” game, a charade where the rich and their privileged offspring flex their monogrammed wallets, not their innovation or enterprise.

In his scathing indictment, Harapan, a man whose entire being embodies the Asian Dream, dared to challenge the very pillars that uphold this esteemed list. He argues that the list, instead of being a platform of entrepreneurial tenacity and innovation, has transformed into a glitzy stage where the affluent merely buy their standing ovations.

His bold perspective has ignited a wave of discussion and debate among aspiring entrepreneurs, established tycoons, and everyone in between. Is the Forbes 30 Under 30 list the ultimate homage to hard work and entrepreneurial spirit, or is it a velvet-rope club for the children of affluence?

Rise and Grind? More Like Rise and Inherit

Harapan, a paragon of everyday entrepreneurship, starts each morning before the sun dares to peek over the horizon. At 5 AM sharp, he’s hitting the gym, a ritual he carries out with monk-like devotion, his sweat serving as an ode to the perseverance and dedication that he believes should define success. He follows this with a hearty breakfast of nasi lemak — not because it’s the latest trendy superfood, but because it’s become a symbolic meal for the grinding entrepreneurs who don’t have the luxury of leisurely brunches at exclusive teahouses.

Yet, despite his relentless pursuit of success and a work ethic that could put an army of ants to shame, Harapan is a man scorned by the system he once venerated. He has recently voiced his disillusionment with the Forbes 30 Under 30 list, a platform he once believed was peak entrepreneurial accomplishment.

“It’s like the Monopoly board, but the only ones playing are those who own the bank and the hotels on Park Place and Boardwalk from the get-go,” he said one morning, his words punctuated by bites of his spicy, coconutty, nasi lemak. The sharpness of the sambal mirrored the sharpness of his sentiments — a meal that has become a metaphor for the unpalatable truth of the entrepreneurial journey for those not born with silver spoons in their mouths.

The analogy to Monopoly, a board game notorious for causing family feuds, reflects Harapan’s view of the business world. To him, it seems that the winners of this game are predestined, not by their ingenuity or diligence, but by the affluence they were born into. He sees the Forbes 30 Under 30 list not as a merit-based celebration of entrepreneurship, but rather as a procession of a privileged few who inherited their way to the top.

Harapan’s perspective is a hard pill to swallow, particularly for those who still see the list as a testament to hard work and innovative thinking. Yet, it’s a perspective that’s gaining traction, opening a dialogue about the role of privilege in shaping the landscape of entrepreneurial success. The question it raises is uncomfortable but necessary: Is entrepreneurial success a result of relentless grinding or is it merely the outcome of a lucky draw in the genetic lottery of lineage and privilege?

Forbes 30 Under 30: A Tale of Silver Spoons and Golden Cribs

Beneath the glitz and glamour of the Forbes 30 Under 30 list, Hari Harapan discerns a narrative that’s all too familiar — a tale of silver spoons, golden cribs, and the inescapable influence of inherited wealth. Harapan, a man who’s no stranger to the gritty, unglamorous side of entrepreneurship, has shed light on an uncomfortable truth hidden beneath the veneer of the celebrated list.

“Have you ever wondered,” he begins, his tone as crisp as the keropok lekor on his plate, “how many of the ‘self-made’ moguls on that list were born on third base and strut around as if they hit a triple?” His question hangs in the air, a potent challenge to the fairy-tale narrative of entrepreneurial success.

Harapan’s aptitude for blending metaphors is only matched by his knack for recognizing the stark realities of the business world. In his eyes, the Forbes list isn’t a testament to entrepreneurial prowess, but rather a gallery of privilege. The list, he suggests, features less of self-made successes and more of trust-fund heirs masquerading as ingenious innovators.

“Their biggest startup struggle was probably deciding between a Tesla and a Lamborghini,” he continues, a hint of cynicism creeping into his voice. “Meanwhile, the rest of us are deciding between paying for our HDB flat and investing in our businesses.”

In his view, the Forbes list is a glaring reminder of the vast disparity between the haves and the have-nots in the entrepreneurial world. While some are wrestling with investment pitches and bootstrap budgets, others are cushioned by the comfort of their inherited wealth, their biggest challenge being deciding the color of their next luxury sports car.

But Harapan’s critique goes beyond the individuals on the list. It’s an indictment of a system that rewards inherited wealth and reinforces the status quo, rather than leveling the playing field for all aspiring entrepreneurs.

The debate Harapan has ignited is not merely about the Forbes list; it’s about the very essence of entrepreneurship itself. Is it truly a field where hard work and innovative ideas reign supreme, or is it merely another stage where the privileged continue to accumulate wealth and accolades? As this debate rages on, one thing is clear: the world of entrepreneurship is in dire need of a reality check, and Hari Harapan, armed with his nasi lemak and unwavering grit, is ready to deliver it.

The Ivy League Express: Next Stop, Forbes List

As Harapan delves deeper into his critique of the Forbes 30 Under 30 list, he highlights another striking trend — the preponderance of Ivy League graduates in the ranks of the celebrated few. Far from suggesting this is a testament to their intellectual prowess, Harapan proposes that this prestigious educational pedigree is less about individual brilliance and more about the networking opportunities and doors it automatically opens.

Dressed in his worn-out college hoodie — a stark contrast to the crested blazers of the Ivy Leaguers — Harapan leans back in his chair and sighs. “Sure, they’re smart,” he concedes, a note of respect flickering in his eyes. “But let’s not pretend they got there by hustling lemonade stands or coding apps in their garages. Most of them had a fast-pass from Harvard Yard straight to the heart of Fusionopolis.”

His statement paints a vivid picture of a high-speed express train carrying these privileged few from the hallowed halls of Ivy League institutions directly to the lucrative offices of venture capitalists and tech moguls. While others are left waiting at the station, clutching their polytechnic diplomas and self-taught coding skills, the Ivy Leaguers are whisked away on their journey to success.

In Harapan’s view, the Forbes list is not a meritocratic landscape where innovation and grit determine success. Instead, it resembles an exclusive club where the entry fee is an Ivy League degree and the right connections. It’s a world where startup dreams are born not out of necessity or passion, but out of the privilege of having access to the right resources and the right people.

But Harapan’s critique is not a resignation to the status quo. Instead, it serves as a rallying cry for those whose entrepreneurial dreams have been overlooked or dismissed because they don’t fit the traditional mold. It’s a challenge to the business world to look beyond the Ivy League pedigree and recognize the potential in the underdogs — the self-taught coders, the polytechnic graduates, and yes, even the lemonade stand hustlers.

In challenging the dominance of the Ivy League in the entrepreneurial world, Harapan is challenging the very notion of what it means to be a successful entrepreneur. Is it about the prestige of one’s degree, or is it about the innovative ideas and determination to make them a reality? As this debate unfolds, it’s clear that the world of entrepreneurship might be due for a reality check.

The Ghost of Startups Past: Failed Ventures and Daddy’s Bailouts

Harapan, the unfiltered voice of ‘average Joe’ entrepreneurs, refuses to let his nasi lemak go cold as he presents another layer of his critique. This time, he turns his attention to the ghostly spectre that haunts the sparkling resume of many a Forbes list honoree: the trail of failed startups. Yet, unlike ordinary entrepreneurs who bear the brunt of their ventures’ failures, Harapan claims these privileged few get to ‘fail upwards’ thanks to the generous financial safety nets provided by their wealthy families.

“Let me tell you a little story,” Harapan begins, leaning forward with a twinkle in his eye. “When their business fails, it’s not the end of the world. It’s just a tax write-off and a life lesson on their journey to ‘find themselves’ or ‘explore new avenues’.” His words drip with sarcasm as he mimics the casual indifference often displayed by the privileged few when confronted with failure.

“On the other hand,” he continues, “if my business fails, I’m eating Indomie for a year, sharing a one-bedroom apartment with five roommates, and begging my old boss at the hawker centre to take me back.” The stark contrast Simpkins paints is a potent reminder of the inequality that exists in the entrepreneurial world. For some, failure is an expensive learning experience; for others, it’s a life-altering disaster.

Harapan’s claim suggests that the Forbes list does not just privilege those with money, but it also privileges the ability to take risks without fear of devastating consequences. It’s a privilege that allows these young entrepreneurs to leapfrog from one failed venture to another until they eventually land on an idea that sticks, all while being cushioned by their family’s wealth.

In Harapan’s eyes, this ‘fail upwards’ culture isn’t just unfair; it’s fundamentally undermining the very spirit of entrepreneurship. It glorifies risk-taking without acknowledging the safety nets that make such risks possible for some while remaining out of reach for others.

This part of Harapan’s critique throws into sharp relief the need for a more balanced and equitable approach to recognizing entrepreneurial success. It’s a call to action for a business world that champions not just the victors, but also those who dare to dream and risk, even when the safety nets of privilege are not beneath them. It’s a call that echoes long after the last crumbs of his avocado toast have been brushed away.

Durian Dreams, Teh Tarik Triumphs: A Peek into the 1% Club

Harapan, armed with his keen sense of observation and a mug of lukewarm, traditional kopi, takes aim at another facet of the Forbes 30 Under 30 list: its function as a social registry of the ultra-wealthy. The list, he suggests, is more than just a showcase of entrepreneurial prowess. It’s a glossy brochure offering a peek into the 1% club, where success stories are marinated in privilege and served with a side of durian dreams and teh tarik triumphs.

“Look at the list,” Harapan implores, pointing to the glossy pages filled with polished headshots and glowing biographies. “You have tech prodigies who apparently coded in their diapers, fashion influencers who were born with a solid gold selfie stick in their hands, and trust-fund entrepreneurs who turned their ang pao money into real money. It’s a glamorous picture of success, but it’s more about privilege and less about grit.”

His words echo in the silence, shattering the shiny veneer of the list and revealing the stark reality beneath. The Forbes 30 Under 30 list, in Harapan’s eyes, is less about celebrating entrepreneurial achievement and more about perpetuating the myth of the self-made tycoon, a myth often crafted in the cradle of affluence.

“I don’t know about you,” he adds, a wry smile playing on his lips, “but I didn’t find a five-million-dollar seed fund in my hong bao.” His quip cuts through the air, a sobering reminder of the chasm that separates the privileged few from the countless others who are struggling to make their entrepreneurial dreams a reality.

Harapan’s critique is a powerful indictment of the narrative woven by the Forbes list. It’s a narrative that often ignores the realities of privilege and instead promotes a dreamy, exclusive world where success is dressed in designer clothes and travels in chauffeured Rolls-Royces. His call is for a recognition of the grit and resilience that defines the entrepreneurial journey for many, rather than a celebration of the inherited wealth and privilege that smooths the path for a select few.

In the end, Harapan isn’t just challenging the 30 Under 30 list; he’s challenging the very notion of what success looks like. It’s a challenge that invites us all to re-evaluate our definitions of success and to celebrate the hard work, determination, and resilience that are often overshadowed by tales of durian dreams and teh tarik triumphs.

The Other 99%: Stories of Unseen Struggle and Uncelebrated Success

Amid his comprehensive takedown of the Forbes 30 Under 30 list, Hari Harapan takes a moment to shed light on another important aspect: the unseen entrepreneurs. These are the hawkers, the local craftsmen, the digital nomads — the unsung heroes who form the backbone of the entrepreneurial world in Southeast Asia. For every young prodigy celebrated on the Forbes list, Harapan argues, there are countless others battling it out in the night markets, co-working spaces and back alleys, armed with nothing more than talent, ambition, and a relentless drive to succeed.

“These are the folks who might not have a trust fund to fall back on or a prestigious degree to wave around, but they have plenty of grit, creativity, and a willingness to get their hands dirty,” Harapan says. “They’re the ones up at 3 a.m. perfecting a business plan, working two jobs to fund their online store, or turning their HDB flat into a makeshift office. These are the stories that truly capture the spirit of entrepreneurship.”

For Harapan, these stories of struggle and uncelebrated success are far more inspiring than tales of silver-spooned entrepreneurs. They represent the heart and soul of the entrepreneurial spirit in South East Asia, demonstrating that success doesn’t always come wrapped in glossy magazine features or adorned with Ivy League seals.

“You don’t need to be on some list to be successful,” Harapan insists, his gaze unwavering. “Success isn’t about making a fortune or getting your face on a magazine cover. It’s about making a difference, about creating something valuable from nothing, about impacting lives. That’s the kind of success we should be celebrating.”

Harapan’s critique of the Forbes list isn’t merely a rant against the privileged few; it’s a rallying cry for the countless unseen entrepreneurs whose stories are often overshadowed by tales of the ultra-wealthy. It’s a call to redefine success and to honor the hard work, resilience, and innovative spirit of the true heroes of the entrepreneurial world — the other 99%.

Forbes 30 Under 30: Time for a Rebrand?

Harapan, the self-proclaimed voice of the entrepreneurial proletariat in Southeast Asia, is not one to mince his words. After systematically debunking the meritocratic mirage of the Forbes 30 Under 30 list, he suggests that it might be time for a change. And by change, he means a complete rebranding that captures the essence of the list more accurately, and less euphemistically.

“Let’s be honest,” Harapan says, leaning in as if sharing a delicious secret. “The name ‘Forbes 30 Under 30’ doesn’t quite hit the mark. It suggests an even playing field, a world where age and innovation are the only factors that matter. But we all know that’s not the case.”

With a twinkle in his eye, he offers his suggestions for a more accurate title. “‘Forbes 30 Born With 30 Million’ has a nice ring to it, don’t you think? Or how about ‘Forbes 30 Who Didn’t Have to Worry About Student Loans’?” His suggestions, delivered with a dry wit that has yet to translate into a successful business venture, highlight the wealth and privilege often hidden beneath the surface of the list.

Harapan’s proposed rebranding isn’t just a quip; it’s a searing critique of a system that often equates wealth with success and overlooks the struggles and achievements of those who lack such advantages. It’s a call for a more inclusive and honest representation of entrepreneurship, one that honors the journey as much as the destination.

The business world might not be ready for a ‘Forbes 30 Born With 30 Million’ list, but Harapan’s critique provides food for thought. It’s a challenge to the gatekeepers of entrepreneurial recognition to rethink their criteria and to consider the stories and struggles that their current framework might overlook.

Through his insightful, if somewhat cheeky, critique, Harapan exposes the inherent biases in our recognition of success. He invites us to question the systems we take for granted and to reimagine a world where success is measured not by wealth or privilege, but by innovation, resilience, and impact. It’s a tall order, and one that Harapan, with his unwavering conviction and sharp wit, is more than ready to deliver.

In the twilight of his insightful dissection of the Forbes 30 Under 30 list, Harapan emerges not as a dispirited critic, but as a beacon of unabashed realism and perseverance. He has wielded his razor-sharp wit and piercing observations not to disparage the individuals on the list, but to highlight the skewed dynamics of the platform that celebrates them.

“I’m not saying they didn’t work hard,” Harapan clarifies, his tone thoughtful. “Many of them have certainly put in the hours and made their own contributions. But let’s not pretend it’s a level playing field. Life isn’t a game of Monopoly where everyone starts with the same amount of money.”

For Harapan, success isn’t about landing on a list or basking in the limelight. “Success is about doing something you’re proud of,” he maintains. “It’s about building something meaningful, making an impact, changing lives. It’s about navigating the labyrinth of entrepreneurship and coming out the other side with something to show for it.”

Despite his critique of the Forbes list, Harapan remains undeterred on his entrepreneurial journey. With a twinkle in his eye and a wry smile, he concludes, “I may not have a spot on the Forbes list, but I’ve got something. I’ve got dreams bigger than their Swiss bank accounts and a determination that doesn’t rely on safety nets. And that, my friends, is my compass to finding true north in the world of success.”

In the end, Hari Harapan serves not only as an insightful critic but also as an embodiment of the everyday entrepreneur. His story underscores the importance of acknowledging the uneven terrain of the entrepreneurial landscape and appreciating the diverse, often uncelebrated paths to success. As we navigate our own paths, Harapan’s compass points to a truth that resonates beyond the Forbes list: that success is not a destination, but a journey to be proud of.

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Leigh McKiernon

Founder @ StratEx | ex Korn Ferry Consultant || SE Asia | Indonesia | Advisor | Provocateur | 🤓