Leigh ReyesHypertargeting is HyperdisconnectingHypertargeting is the stuff marketers’ dreams are made of. Imagine finally knowing which part of the advertising spend is actually working…Jan 8, 2019Jan 8, 2019
Leigh ReyesSorry Serendipity, I’ve Been BusyI almost missed you in that jeepney, all those years ago, a commute packed so tightly a hard brake pitched me forward into grocery bags…Aug 3, 20181Aug 3, 20181
Leigh ReyesinIt’s MadvertisingUnstereotype Begins at HomeNot only is the creativity vs. data debate creaky and tired, it perpetuates stereotypes. People who make a living from the application of…Jul 5, 2018Jul 5, 2018
Leigh ReyesBuy the change you want to see in the worldYour money is your voice. Your money tells leaders where they should put theirs. Your money might not be in the billions, but you belong to…Nov 29, 20151Nov 29, 20151
Leigh ReyesThe Right to Be a DouchebagI was with my CEO, CFO, and Client Services Director. We had just finished introductions in a new business briefing when one of the clients…Jul 15, 2015Jul 15, 2015
Leigh ReyesUnexpected ConnectionsWhen the mood struck, my art director Fabo would leave the office, take a jeepney to Luneta, and buy the boys a drink. He didn’t know them…Mar 30, 2015Mar 30, 2015
Leigh ReyesinIt’s MadvertisingHere’s the cheat sheet for how to be a Hall of Famer and stay human at the same time.Let others shine. Flearn. Get angry. Never let a good idea die. And…Mar 10, 2015Mar 10, 2015
Leigh ReyesThe Art of GivingAmanda Palmer’s excellent “The Art of Asking” is, at its heart, a journey towards self-worth. Art is a risk. So is asking. “Is this art?”…Dec 1, 2014Dec 1, 2014