Leigh Reyes – Medium

Leigh Reyes

Leigh Reyes

Hypertargeting is Hyperdisconnecting

Hypertargeting is the stuff marketers’ dreams are made of. Imagine finally knowing which part of the advertising spend is actually working…

Jan 8, 2019

Hypertargeting is Hyperdisconnecting

Jan 8, 2019

Leigh Reyes

Sorry Serendipity, I’ve Been Busy

I almost missed you in that jeepney, all those years ago, a commute packed so tightly a hard brake pitched me forward into grocery bags…

Aug 3, 2018

Sorry Serendipity, I’ve Been Busy

Aug 3, 2018

Leigh Reyes
in
It’s Madvertising

Unstereotype Begins at Home

Not only is the creativity vs. data debate creaky and tired, it perpetuates stereotypes. People who make a living from the application of…

Jul 5, 2018

Unstereotype Begins at Home

Jul 5, 2018

Leigh Reyes

Suntukan Sa Ace Hardware

Marketing Lessons from a Social Slugfest

Apr 1, 2016

Suntukan Sa Ace Hardware

Apr 1, 2016

Leigh Reyes

Buy the change you want to see in the world

Your money is your voice. Your money tells leaders where they should put theirs. Your money might not be in the billions, but you belong to…

Nov 29, 2015

Nov 29, 2015

Leigh Reyes

The Right to Be a Douchebag

I was with my CEO, CFO, and Client Services Director. We had just finished introductions in a new business briefing when one of the clients…

Jul 15, 2015

The Right to Be a Douchebag

Jul 15, 2015

Leigh Reyes

Unexpected Connections

When the mood struck, my art director Fabo would leave the office, take a jeepney to Luneta, and buy the boys a drink. He didn’t know them…

Mar 30, 2015

Unexpected Connections

Mar 30, 2015

Leigh Reyes
in
It’s Madvertising

Here’s the cheat sheet for how to be a Hall of Famer and stay human at the same time.

Let others shine. Flearn. Get angry. Never let a good idea die. And…

Mar 10, 2015

Mar 10, 2015

Leigh Reyes

The Art of Giving

Amanda Palmer’s excellent “The Art of Asking” is, at its heart, a journey towards self-worth. Art is a risk. So is asking. “Is this art?”…

Dec 1, 2014

The Art of Giving

Dec 1, 2014

Leigh Reyes

Can selfies predict relationship outcomes?

Jun 29, 2014

Can selfies predict relationship outcomes?

Jun 29, 2014

Leigh Reyes

Leigh Reyes

Art. Words. Tech. Fountain pens. Calligraphy. Science fiction. Music. Advertising. Creativity. Pres & CCO, @mullenloweph.

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