Two weeks ago I was in Florence to attend the second edition of Why Graphic Design Festival with my friend Eleonora. I was really excited because in Italy there are not a lot of these festivals (or maybe am I not aware of those? — Please send me a message or comment below with your favorite event about graphic design happening in our beautiful country!). I heard about this one from my friend Lara, she saw it on Facebook and thought I would like it.


Last month I had the chance to travel to California to attend Adobe MAX in Los Angeles. I was so excited: it’s always been my dream to go to this conference, it was also challenging because I was traveling solo.

I’ve always been an anxious person, in fact, the week before I left I struggled a little, but I was able to handle it.

LA wasn’t the only thing I was looking forward to, because I knew I was also going to San Francisco. As fate would have it, there was another conference in Santa Rosa that some of my…

Laura Lei

All-Round Designer @balsamiq. I’m passionate and enthusiastic about web and graphic design, lettering, and live music photography.

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