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Why Graphic Design Festival 2018

Laura Lei
Laura Lei
Nov 24, 2018 · 5 min read

Two weeks ago I was in Florence to attend the second edition of Why Graphic Design Festival with my friend Eleonora. I was really excited because in Italy there are not a lot of these festivals (or maybe am I not aware of those? — Please send me a message or comment below with your favorite event about graphic design happening in our beautiful country!). I heard about this one from my friend Lara, she saw it on Facebook and thought I would like it.

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The Event

WHY | Generation Y Graphic Design Festival launched in 2016, and it aims to cover all areas of visual communication such as graphic design, typography, illustration, art direction, multimedia art, web design, UI/UX, manual printing, papercraft, etc.

The festival is founded and organized by Nvard Yerkanian and Laura Ottina #girlpower. 🦸‍🌸

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The Student Hotel © Laura Lei 2018

The Location

The event was hosted by The Student Hotel in Florence, a nice place very close to the heart of the city. If you’ve never been there and you’re into design, you should definitely go. 😊

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The Student Hotel © Laura Lei 2018

Exhibition — Not Safe for Women

The first thing we’ve seen was the “Not Safe for Women” exhibition, organized by Ladies, Wine & Design in Turin (see the brief here).

I was very curious to see the artworks since I run the Ladies, Wine & Design chapter in Bologna and I know how important that topic is. Every illustration was very interesting; I liked to read the explanation of the artist in the back part. Great work. 👏

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Not Safe For Women © Laura Lei 2018
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Design Market © Laura Lei 2018

Design Market

Next to the exhibition, there was a small Design Market with books, t-shirts, illustrations, notebooks etc. Nice.

Day 1: Saturday, November 10

Workshop — Ray Oranges: Overlooking the window

in collaboration with Moleskine.

This workshop was sold-out, but I was lucky enough to participate.

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Ray Oranges Presentation © Laura Lei 2018

Ray Oranges started with a presentation about his career and work: he is an award-winning Italian illustrator; he was born and raised in Calabria (you can see it the colors and shapes of his works).

He talked about three different types of works:

Editorial

AD

Personal Project

He worked with clients such as AirFrance, Airbnb, Monocle magazine, Sephora and Coca Cola.

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Ray Oranges Works

During the second part of the workshop, we worked in small groups: the exercise was to create an illustration for an imaginary client that wanted to sell renewable and eco-friendly electricity.

We were given a claim “Il Sole ha un Futuro Brillante”, in English “The Sun has a Bright Future”.

The illustration should have worked on three different formats:

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We started working hard to create a concept and sketch and then we had to present it to the other participants and discuss about it together. It was very interesting just to see your work from another point of view, and to hear what other people thought about it. I believe that Feedback is essential, especially when you’re at the beginning of your career.

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Ray Oranges Workshop © Laura Lei 2018

I loved this workshop, plus I think Ray is such a great teacher and inspiration, even if you’re not an illustrator.

Masterclass — Federigo Gabellieri

Image makers: art director and creatives

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Federigo Gabellieri — Image Makers © Laura Lei 2018

I enjoyed Federigo’s Masterclass: he talked about how difficult is to find great creatives (he usually look for them on Instagram, not Behance) and the importance of always being Humble.

I loved one of his quotes: “The more beautiful is not necessarily the right one”.

Day 2: Sunday, November 11

Monogram workshop: Oh My Lettering! with Ergonauth

“Lettering and calligraphy for logos, monograms, and politically incorrect words. In this workshop, we’ll explore different techniques, styles, and tools to draw your own logo, name or magic word on a curious object offered by Ergonauth.

I was thrilled about this workshop, I didn’t know Ergonauth, but their work looked really cool.

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Giulia Ursenna Dorati introduced herself, talked about her studio Ergonauth and showed us some of their works. Then she talked about Logotype, Monograms, the difference between Lettering and Calligraphy, and much more.

Practice time! We started practicing and playing with a lot of different styles: gothic, script etc.

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The next step was to think about a monogram with our initial letters, which are L.L. for me. Creativity mode: ON! 🔥

Here’s my final work:

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I have to admit that this festival is really nice and I’d definitely come back next year! We need more of these events in Italy.

I’m sorry for any typo or grammar mistake in this article, if you notice any please comment/write me.

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