5 Branding Tips to Supercharge Your Sales
In business, good branding creates trust and can make it easier to sell a product to customers. While the brands we choose as customers can be reflections of our beliefs and values, the right kind of branding can steer us toward products or services that we may otherwise not have been looking for.
So, it makes sense that companies that have great branding can generate more sales. You can improve your own startup’s branding by following these five tips:
1. Be consistent. Regardless of what your startup is about, it needs to be consistent for people to recognize it as a brand rather than a product. Especially in the earlier stages of a brand, people’s trust is only established once they are confident that they understand what your brand does well and what it stands for.
2. Be authentic. No one likes to be misled. Remember that products become brands when people start to trust what will occur when they interact with your brand. While a small lie may seem necessary, it can have major consequences for a brand if ever exposed.
3. Focus on a niche. It can be smarter to focus on winning over smaller demographics one at a time rather than trying to appeal to everyone all the time. Focus on building products for different niche groups in order to unite all those groups into one single brand.
4. Be Relatable. People often connect with brands and other people who evoke an emotional response from them. Controversial movies are talked about a lot because they evoke our emotions. Brands are no different. Make sure you are relating to people’s emotional values such as sharing in their problems or showing empathy.
5. Be extraordinary. Products don’t become brands for nothing, just like people don’t become known for being simply ordinary. While ordinary is safe, recognition and high praise are given to those who step out of the traditional in favor of the unconventional. While trying to be extraordinary, make sure you don’t stray too far to the left and lose sight of being authentic.
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