The Importance of Influencer Marketing
One of the most effective tools employed by traditional advertisers was the use of popular figure in an advertisement. You may have noticed the famous faces used in campaigns from milk to deodorant.
Today we see a variant of this type of strategy in Social Media Marketing: the influencers.
But what is an influencer and how can they benefit your brand?
What is an influencer?
An influencer is a person who has the ability to reach and engage with a large group of people, whose relevance in social networks can become an asset for brands.
Why invest in influencer marketing?
Influencer opinions are able to amplify the message a brand wants to convey and can encourage a targeted demographic to make a purchase.
Keys to convert influencers into sales
Take time to look for the relevant influencers by noting the number of followers of the account, the types of affiliations they have made in the past, the length of the average campaign they sign on to, frequency of ads, quality of content, geographic reach, etc.
The key is to take advantage of credibility, being consistent with the message and the image you want to be representative of your brand.
Remember: being famous does not mean it is influential.
Finding the right influencer for your brand takes hard work and discretion, but proper attention to detail can result in huge boosts in sales and website traffic for your company or brand.
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