“The orgasm gap is only a problem when women are sleeping with men. Toys aren’t necessary. [This kind of marketing] teaches us women’s bodies are unable to perform properly without mechanical intervention, and/or that they should be manipulating their bodies to suit a preconceived notion of sexuality that is based on men’s pleasure…This is definitely based on the idea that the proper way for women to have an orgasm is through the same behavior that gives men orgasms.”
Unless companies are advertising something (like, say, food) that’s actually necessary, they have to convince us we need their products. And that means telling us we’re not our best selves without them. Making people feel good enough as they are would conflict with these businesses’ interests. “If you want to boil down all capitalist marketing to one theme, it’s, ‘Your life is not good because of something and we can sell you something to fix that,’” says Wade.