AARRR is a framework familiar to people who have worked on product growth. Sometimes we use it in the wrong way though. AARRR is a framework based on the user’s life cycle but not the product’s life cycle. As a product manager or growth manager, what should we do at each stage of the product’s life cycle? There are numerous frameworks out there. Do we know under what circumstance, they are to be used? What we lack is the high-level strategic view of product growth.

Last time, we talked about Being a Product Owner and Communicating with the Technical Team in Part I. Today, I will continue the topic “What it’s like being a B2B product manager” and focus on Bridge the Gap between Business and Technology and Product Backlog. Bridge the gap between business and technology Technology is always a means…

When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. What we often hear people say is “Product management is very vaguely defined and varies a lot in different companies depending on the type of product, the size, stage, and culture of the…

Two years ago, I was about to graduate from business school. There were two offers in front of me: one is a strategy position in a big company, and the other is a PM position in a startup. I was in anxiety making the decision and so afraid of choosing…

In December 2013, our team headed to Tanzania to interview social entrepreneurs for an impact investing project, as part of the MBA curriculum. Before the trip, Africa was a far, mysterious, and exotic place to me. …