Bring Down Your Bounce Rates with These Simple UI UX Design Changes
Creating an appealing user experience is one of the most important aspects of a marketing strategy for decreasing the bounce rates for any website. The user experience directs a brand’s potential customers through the website — right from the first landing page to the final page that a user might see. The objective of a website’s UI UX design is to ensure that the user experience appeals to potential customers, improves conversion rates, and decreases the site’s bounce rates.
A higher bounce rate can significantly affect the conversion rate of a website. It is also an indicator of the fact that the users who visit your website are not able to find what they are looking for, or that your website does not meet their expectations. Although a high bounce rate is upsetting, the best way to manage it is to consider it as a chance to improve. So, how do you get started?
In this article, we will take a look at some of the changes and modifications you can make to your website’s UI UX design to decrease your bounce rate.
UI UX design changes that will reduce your bounce rates
1. Match the expectation levels of your visitors
Most of your website visitors are in search of a specific piece of information. They might use search engines to identify the pages that are relevant to their search and then determine which option is better, based on the title and the meta description of each web page. And your visitors will quickly leave your website if it consists of disorganized, inaccurate, dull, or unnecessary content. So, focus on content marketing and design your pages to include engaging and informative content. Also, include a clear CTA in your UI UX design to persuade your visitors to convert (or take an action that you want them to take).
2. Increase the loading speed
It is important to have a website that loads almost immediately once clicked. Most visitors won’t spend a lot of time on your website if it takes too long to load. In fact, just a 2-second delay in load time can result in an abandonment rate of 87%. Some changes you can make in UI UX design are to avoid flash videos and large images on the website. But most importantly, take a look at your website host and make sure that the hosting service isn’t keeping up with the volume of traffic you get.
3. Fix broken links
Nobody likes landing on error pages. So, offer them a surprise. Instead of just a blank page, include a funny message and redirect your visitors to the relevant information. To further stop bouncing, fix your broken links, and troubleshoot blank pages.
4. Fix the aesthetic appeal of your website
The internet is filled with websites of all shapes and sizes and your website visitors have seen it all. And an advert-heavy, poorly built UI UX design will just turn them away from your website. So, make sure it is up-to-date, visually appealing, and easy to navigate. Hire an excellent designer or a skilled team that offers UI UX design services to modify and update your website designs. Hiring an experienced team will ensure that you can get expert advice on the latest trends in the market and find the best option for your business.
5. Add relevant CTAs
If your website does not have catchy Call-to-Action buttons, your visitors will leave the site after reading the information they require. Moreover, with the help of carefully designed CTA buttons, you can significantly improve your conversion rate. Instead of leaving visitors wondering what to do after they have read a whole webpage, direct them to the actions you think are the most appropriate.
Wrapping Up
The bounce rate of a website is a crucial metric to understand your digital marketing success rate and the end-user experience. And maintaining a standard and updated UI UX design for your website determines the success of your user experience. If you are unsure of where to start, seek guidance from an experienced team. Since the technological trends keep changing, make sure you hand over your website development project in the safe hands of an experienced team.
