Share, share, share…There is more than enough cannabis business for everyone. Together we can do so much more. Partnerships are crucial at this stage in the cannabis game. Elevating one another; I am all about that. …

Never forget that people depend on your products to make them feel their best. Without your customers, your business wouldn’t exist. Listen to their feedback and respond. Be empathetic and authentic As part of my series about “5 Things I Wish Someone Told Me Before I Started Leading a Cannabis…

As a business owner, you must be ready to take risks. This was an area I was very wary of in the beginning of my career, and I believe I lost out on some really wonderful opportunities because I wasn’t willing to put myself — or my team or my…

I’m also worried that hemp farmers are being left behind as CBD turns into a commodity crop. Farmers take a great risk in planting and growing hemp and we owe it to them to make it a sustainable livelihood. …

Don’t focus on a particular age bracket — you might think your customer is a certain demographic, but you might really be surprised at the age range of users. While I have never been surprised by this since I grew up in a traditional Rasta family where people of all…

…How stigmatized it can be when you say you work in cannabis and how many people scratch their heads on why you left a career for it. Think this comes with the territory and as a founder in this space; you really play the part of educator and advocate 90%…

Do a few things well. Quality over quantity. If you do products, focus on the most impactful ones. If you have a store, create a niche. In a hemp market saturated with over 3,600 brands, it’s too easy to disappear into a sea of options. …

Don’t try to know or do it all. I like the idea of learning about a topic in the “inch wide, mile deep” fashion. This means you really dig into the one topic you’re interested in instead of skimming the surface of many. If you’re looking to work with cannabis…

The rapid growth of the industry has excited me from the beginning. There’s so much unlocked potential for healing that will only reach the masses through normalization and education. More recently a source of excitement exists around cannabis’s status being moved to “essential.” The pandemic has been a difficult time…